Media Kit

2016 AT-A-GLANCEPress PhotosBasic Rules of SquashMedia ContactTournament ProducerNetsuite Court

The who, where, when, and how.

A $100,000, 16-draw men’s and a $25,000, 16-draw women’s PSA world ranking single elimination tournament.  One of the top 12 professional tournaments on the global PSA World Tour as determined by prize money. The Men’s winner will earn $17,000.  The Women’s division is in its first year and the winner will earn $4,000.

A field of top international male players including world No. 2 Nick Matthew (ENG), world No. 3 Gregory Gaultier (FRA), No. 4 Miguel Roadriguez (COL), No. 5 Ramy Ashour (EGY), No. 6 Simon Rosner (GER), No. 7 Peter Barker (ENG) and No. 10 Amr Shabana (EGY).  No. 199 Mike Lewis, representing the U.S., will be the Wildcard entry into the main draw.

The women’s entries feature world No. 10 and USA No. 1 Amanda Sobhy, world No. 12 Sarah Jane Perry (ENG), world No. 13 Emma Beddoes (ENG) and No. 14 Rachel Grinham (AUS).  World no. 116 Reyna Pacheco of San Diego, CA is the main draw Wildcard.

The two-round qualifying competition for both draws takes place at the Bay Club San Francisco, Bay Club Marin, Olympic Club and University Club and will produce four qualifiers each who will advance to the first round of the PSA International 100 Men’s and Silver 25 Women’s NetSuite Open on Friday, September 25. Play then moves to the brand new NetSuite Challenge Court, an all-glass portable squash court with embedded video and LED displays, on the South Lawn of Justin Herman Plaza by the San Francisco waterfront for the First Round, Quarterfinals, Semifinals and Final. First round matches on 9/25 will be played also at the Bay Club Redwood Shores and the Bay Club San Francisco.

Early rounds are September 23-24.  The Main Draw matches are September 25-29.  The Men’s draw has a split Quarterfinal format, while the Women’s draw is played on four consecutive days culminating in the final on the night of 9/28 as part of the Men’s Semifinal session.  Glass court competition is September 25-29 on the portable, all-glass NetSuite Challenge Court on the South Lawn of Justin Herman Plaza.

Reserved seat tickets are available through and range from $20-$350.

Squash games are scored to 11 points. A point can be won regardless of who is serving. A player must earn two consecutive points clear of his opponent’s score to win any game tied at 10-10. A match is played best-of-five-games. The average match lasts 45 to 60 minutes.

The NetSuite Open is produced by Event Engine based in Boston, MA. Event Engine produces the squash tour’s iconic annual Tournament of Champions in Grand Central Terminal, NYC and Showdown at Symphony Hall in Boston. The company is owned and managed by US Squash Hall of Fame member John Nimick and is part of the international Welldone Group of Companies, a global leader in sports and entertainment marketing.

NetSuite Open Squash Tournament in San Francisco, Justin Herman Plaza.

Semifinal: Ramy Ashour vs. James Willstrop

Semifinal: Daryl Selby vs. Gregory Gaultier

Final: Gregory Gaultier vs. Ramy Ashour

NetSuite Open Champion 2014: Ramy Ashour


Hitting the line is ‚out‘ in squash – and the ‚ceiling‘ is not in play.

Serves must be above this line – hitting it is ‚out‘.

19“ high – all shots must be above the tin.

The ‚out‘ line is 7 feet high.

Defining the two ‚service areas‘ – when serving, the ball must go into the opposite service area.

The player must have at least one foot in the Service Box when serving.

are usually hit to the front corners of the court.

allows your opponent limited shot selection, usually precludes attack and may produce a ‚loose‘ ball which facilitates your attack.

to be in the best position to ‚get‘ balls on either side and to hit attacking shots on balls hit away from the side walls.

tends to keep opponents on the defense and produces opportunities for you to attack the front court.

• We use a three-official system. The Center Referee calls the score and keeps the official record of the points, match time, etc. His is the voice you hear throughout the match. The other two Referees indicate their judgement on each call to the Center Referee who adjudicates the match.

• A Stroke may be awarded to a player who had a winning opportunity but was prevented (usually by obstruction) from playing the shot.

• When a player requests a Let the Referees may award a Let or Yes, Let (usually because one player was in the other‘s way in a routine point). It means the point will be played over again.

• The Referees will rule No Let if they think the player could not have gotten to the ball before it bounced twice. A player may, from time to time, appeal a ruling but the Referee‘s decision is final.

• The squash racquet is the same length as the average tennis racquet, but weighs just a little more than a badminton racquet.

• The squash ball is soft and it bounces far less than a tennis ball.

• The matches are best of five games (ie. First player to win three games). Each game is played `first to eleven points` unless tied at 10-all — in which case, they play on until one of the players earns a two point lead – which then gives him the game. The game score is recorded as 11-10 with the extra points total in brackets following.

• A player serves until he loses a point. The receiver then becomes the server and has the choice of from which side to begin serving– then alternates sides for each subsequent serve until he loses a point. A player gets only one serve on each point — a service fault is a lost point.

• After hitting the ball, the player MUST make his best effort to get out of the opponent‘s way.

• On each shot the ball can hit any number of walls, but MUST hit the front wall once, MUST stay within the court boundaries (marked near the top of the walls) and MUST NOT hit the tin. The ball can bounce ONLY ONCE on the floor.

• In squash, as the level of play improves, so does the average length of each rally in matches between players of equal or near equal ability.

If you’re a member of the media interested in covering the NetSuite Open Squash Championships or speaking with any of the players, please reach out to Media and PR Director, Blake Rhodes to obtain credentials for event entry.

O: 415.984.6250
M: 415.531.9586

Event Engine, Inc.

Event Engine, Inc. is a visionary event and entertainment marketing company specializing in the creation of unique athletic, musical, corporate and philanthropic events in extraordinary venues.  Founded in 2000 by US Squash Hall of Fame member John Nimick, Event Engine has grown from the management of a single, but unique, annual professional squash championship in Grand Central Terminal to a portfolio of successful events in some of the best known locations in North America and with some of the best-known entertainment celebrities in the world.  The Event Engine mission is to provide an unparalleled, highly valuable, highest quality result for clients, customer and corporate partners

The list of sponsors with whom Event Engine has worked includes: American Express, Bank of America, Bear Stearns, Business Week, Citibank, Coca-Cola, Credit Suisse First Boston, Diageo, Dunlop, Fidelity Investments, First Republic Bank, Head Sports, Hi-Tec Plc., Hyatt, J.P. Morgan, Lehman Brothers, Johnnie Walker, Marsh & McLennan, Inc., Morgan Stanley & Co., NetSuite, New Balance, New York Life, Philip Morris Cos., Prince Sports Group, Prudential Securities, Rolex, SABMiller, Sea Island and Xerox.

Event Engine became part of the global Well Done Agency Entertainment Group, headquartered in Frankfurt Germany, in 2008 and manages the Group’s North American entertainment portfolio.  Well Done clients include Justin Bieber, Kylie Minogue, Nelly Furtado, David Garrett, Buzz Aldrin, Al Gore, and the Universal Music Group.

John Nimick, founder of Event Engine, Inc., is a visionary marketer who identified the opportunity to create increased spectator access and sponsor exposure by using nontraditional venues for established sports championships. John’s comprehensive, value-driven approach to sports championship and entertainment management quickly established Event Engine as the leading promoter in international squash and enabled the company to leverage its success to provide similar services to the tennis, golf and classical and popular music markets.  John achieved a ranking of No. 2 on the World Professional Squash Tour in 1990-91 and won four “Grand Slam” singles squash titles during his professional career.  John also won the Intercollegiate Singles title and U.S. National Singles title and numerous other singles and doubles championships.  He resides in Boston with wife Kate of 22 years and son Tyler, a junior at Brown University.


The new portable all-glass court built by McWIL Squash will be used for the next five years at Event Engine’s portfolio of top level events including the NetSuite Open, the J.P. Morgan Tournament of Champions in New York’s Grand Central Terminal, Showdown in Boston and the KPMG Grand Slam Cup in Frankfurt.  The court will also be available for rental by other promoters and organizations at discounted rates due to NetSuite’s financial support.

The NetSuite Champions Court will have the following groundbreaking advancements:

  • First of its kind LED video on both the front wall and on the tin
  • In-court scoring and replay capability
  • Power ring-style branding capability including moving graphics and images
  • Integrated sidewall viewing monitors
  • Arena-style audio
  • Full overhead LED court lighting for quick on/off capabilities, maximum distribution and density

September 2016